“There are now so many different ways to engage with properties, and people are getting highlights whenever they want,” said Doug Perlman, chief executive officer of Sports Media Advisors. ![]() Regardless of the property, the numbers highlight why so many sports properties feel a sense of urgency to attract younger fans. The NFL in 2016 had a median TV viewer age of 50, up four from 2006 MLB rose four years as well to 57 the NHL was up seven to 49 and the NBA was up two from 40. A comparison to 2006 is not available for the EPL. The full numbers were compared, and the difference then rounded. Notes: When calculating the changes between years, rounding may lead to the appearance of math discrepancies for college football and MLB. Ranked by biggest change 2006-2016 Property A comparison to 2000 is not available for the LPGA, MLS, PGA Tour, PGA Tour Champions, international soccer, Monster Energy NASCAR Cup Series, Liga MX, UFC or EPL. ![]() Notes: When calculating the changes between years, rounding may lead to the appearance of math discrepancies for college football. The NBA has stayed fairly consistent, with the median age of viewers climbing only two years since 2000. The WTA Tour is the only property to see its median age decline during that 16-year span, as well as over the past decade. The NHL has seen its median age jump by 16 years since 2000. Source: Magna Global's analysis of Nielsen and U.S. Median age of television viewers, ranked oldest to youngest in 2016 Property Census data shows that golf circuits have the oldest viewers soccer has the youngest. Magna Global, on behalf of SportsBusiness Journal, analyzed three separate years of live, regular-season TV viewership on broadcast and cable sportscasts. The PGA Tour skews the oldest, as the average age of its television viewers climbed from 59 in 2006 to 64 in 2016.Īdding on the years: Sports television viewership trends Soccer skews the youngest on television, with a median age of 40 for MLS viewers in 2016, up from 39 in 2006. Some leagues, such as MLS, the NBA and WTA, will be bullish about the data while others such as the PGA Tour will continue to address the long-term viewership narrative around their sport. None of the properties contacted contested the data, but most pointed to digital consumption among younger viewers, which was not included in the study and is growing rapidly. “Rarely are they watching TV and they are on their device constantly where they can watch videos on demand.” ![]() “It is smartphone and tablet usage by younger people who are on Snapchat or Instagram all day long and watching a lot of videos on YouTube and Netflix,” McPeek said. Golf skews the oldest when looking at the average age of television viewers, and in response the sport has increased its digital initiatives. Jeramie McPeek, former longtime digital media executive for the Phoenix Suns who now runs Jeramie McPeek Communications, a social media consultancy, also cited the movement of younger consumers to digital platforms. Information has naturally funneled some younger viewers away from TV.” “There is an increased interest in short-term things, like stats and quick highlights,” said Brian Hughes, senior vice president of audience intelligence and strategy at Magna Global USA. The trends show the challenges facing leagues as they try to attract a younger audience and ensure long-term viability, and they reflect the changes in consumption patterns as young people shift their attention to digital platforms. population, it is doing so at a slower pace than prime-time TV. It showed that while the median age of viewers of most sports, except the WTA, NBA and MLS, is aging faster than the overall U.S. The study, conducted exclusively for SportsBusiness Journal by Magna Global, looked at live, regular-season game coverage of major sports across both broadcast and cable television in 2000, 20.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |